// MOLSON CANADIAN ASHL EASTERN CUP
Replacing the Regional Championships, the Molson Cup needed a strong logo and brand to encourage their current participants to continue to play in this qualifying tournament, but under a new name. More than 15 Canlan Ice Sports facilities were decked out with this print campaign in efforts to promote tournament registration. It was accompanied by a digital marketing strategy which included email campaigns, web ads, and targeted Facebook ads.

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